Angostura’s Grey Market Challenge Angostura, a leading alcoholic beverage distribution company was facing a significant challenge in the form of grey market sales. These unauthorized distributors sold their products at reduced prices, affecting the company’s revenue and brand reputation. Angostura was also struggling to engage with its customers in a personalized and meaningful way. The […]
Illicit alcohol consumption accounts for an estimated 26% of global alcohol consumption, resulting in an annual fiscal revenue loss of $8.9 billion, according to Euromonitor. This significant issue poses substantial health risks for consumers and undermines their confidence in the integrity and safety of alcoholic beverages. Alarming as it is, there is no sign of […]